Casa Sapo
online real estate Marketplace on a national scale
Challenge
Create a nationwide real estate portal.
List properties from professionals and individuals and a bank owned property section.
Solution
Detailed study of the design and features
Search engine optimization (SEO)
Powerful advertising and leads management using a CRM for real estate professionals
Electronic payment solution for classified ads
Impact
#1 Leading real estate portal in Portugal
2.1 million visits per month
78 thousand inquiries per month
“Casa Sapo real estate portal is one of our reference projects which has already won several awards. However, our greatest daily accomplishment is the satisfaction of both users looking for a property or owners and professionals who list their properties on the portal.”
Abílio Martins, President of Sapo.pt
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Santander Real Estate
Bank portal with bank owned and external promoter properties
Challenge
Quick implementation.
Portal for Santander properties and developments financed by the bank.
CRM Software integrated with portal and bank owned property database.
Automatic mortgage calculators.
Solution
Detailed analysis of the integration of the Bank's database with the CRM software
CRM software access for internal sales force and external promoters
Different access levels to the information inside and outside the organization
Rules of coexistence between bank owned properties and other properties, on the portal
Mortgage calculator associated to the property purchase price, on the portal.
Impact
Quick implementation with limited technical intervention from the bank
Online showcase not only for potential customers but also for the branch network and partners
Strengthening of relationships and support to real estate promoters
IN's Brasil
Online real estate marketplace on a national scale
Challenge
Monitor sales force performance in several offices and countries.
List and advertise properties worldwide.
Portal with premium design, multiple currencies and languages.
Concentrated updates on the portal, freedom and distinction in presenting each market.
Integrate CRM with reference portals and social media.
Solution
A portal for each market, multiple languages, currencies and cross navigation
Concentrated update from eGO Real Estate CRM
Specific features for Developments
Implementation of eGO Real Estate in sales channels, with different permission levels
In person and remote training for the sales force
Connection to the major real estate portals of each market
Corporate Facebook page
Impact
Centralized business monitoring in the various markets, formerly dispersed
Attractive design reinforced the company's premium position
Access to international customers and markets
More online inquiries, more sales
“Starting from a small peripheral market highly evolved and competitive, we soon realized that our know-how could be applied to other high-end real estate markets but it would not have been feasible if we didn't have the right marketing and sales management tools.”
Francisco Próspero, General Manager IN's Brazil
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Millennium Real Estate Portal
Portal and mobile apps integrated with CRM and bank properties database
Challenge
Vanguard real estate portal with the look&feel of a corporate website and homebanking.
Customized real estate mobile apps for all operating systems.
Integration of the internal property database with the Real Estate CRM.
Freedom to launch property campaigns without provider intervention.
Solution
Exclusive features
Portal design suggestions and mobile apps consistent with the corporate website
Synchronization of the central bank's property database with eGO Real Estate
eGO Real Estate's tag system for campaign management and menus in the portal
Development of custom apps for iOS, Android, Windows Phone and Blackberry
Launch of the apps in their branches
Synchronization of apps with portal and eGO Real Estate
Impact
Inquiries mostly originated online and increased sales
Speed, automation and resource economy in the online advertising process and marketing of each property
Freedom and discretion for campaign management on the portal
Prestigious and cutting edge technology with mobile real estate strategy
“We had huge responsibilities in the challenges we faced. Our brand and our historic bet on digital channels made us believe that online would be the privileged channel for the sale of our properties and the strategy proved to be right.”
José Araújo, Director, Distressed Property Assets Dept
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